How We Helped a Pet Brand Make Their Campaigns Measurable (Without the Spreadsheet Chaos)
Case Studies Paul Rakotoarisoa Case Studies Paul Rakotoarisoa

How We Helped a Pet Brand Make Their Campaigns Measurable (Without the Spreadsheet Chaos)

A premium pet brand was ready to scale—but their media tracking and measurement foundation couldn’t keep up. We built a cross-platform taxonomy, dynamic click-tracking strategy, and business-aligned KPI framework that stitched ad delivery to site behavior at the creative level. No manual UTMs. No mess. Just real performance clarity.

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